Components Of A Successful Search Engine Marketing Strategy

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Search engine marketing (SEM) is the cornerstone of every successful online business. In order to survive in todays online marketplace, your business needs to have a clear vision and a solid marketing strategy. Staying on top of search engine trends and researching new keyword phrases for your online business or product is now a necessary process. In this two part article I will cover the main aspects of search engine marketing and how you can apply them to your own SEM strategy.

Keyword Research: Keyword research plays a very important role in making sure that your web site is seen for what it really is. If you choose keywords that no one is searching for, you will be wasting your time optimizing and promoting your web site. Knowing how your audience searches and targeting known key phrases is the basis for the whole search engine marketing (SEM) process.

Article Writing & Submission: Writing articles on subjects related to your business or products will bring a great deal of traffic and product awareness for your web site. A well written article will be picked up and re-published to hundreds of other relevant web sites within a few weeks. What a great way to get the word out there. Most article submission sites allow a link back to your web site at the bottom of your article. This is also a great way to receive solid back links to your web site once your article is published. Here is a link to just over One Hundred Article Submission Websites.

XML & RSS Feeds By Subscription: Streaming new content to customers from your web site on a daily or weekly basis can be a great way to get repeat business. Use XML or RSS feeds by subscription on your web site to get the word out on a new product or service you are offering. Customers can easily subscribe to your XML or RSS feed for instant notification when you post a new article or newsletter to your web site. Using subscription feeds can help increase awareness and bring customers back for repeat business again and again.

Search engine marketing (SEM) is the cornerstone of every successful online business. In order to survive in todays online marketplace, your business needs to have a clear vision and a solid marketing strategy. Staying on top of search trends and researching new keyword phrases for your online business or product is now a necessary process. This is the second part of a two part series in which I will finish covering the main aspects of search engine marketing and how you can apply them to your own SEM strategy.

Start A Blog For Your Business: Blogging has now become a very popular and inexpensive way to promote your web site to millions of others searching for information online. Adding fresh web site content to your blog on a daily or weekly basis can make for more regular indexing by search engine spiders. Keeping an updated blog also adds credible back-links and keeps web content fresh for better optimization of your web site. Here is a compiled list of some more popular Blog Submission Directories.

Submit Your Site To Portals & Directories: Search out and link with other web sites that have relevant content to your own, but who are not in direct competition with you. There are also hundreds of free web portals & directories for you to submit your web site. Linking to these web sites can be a valuable source for back-links and forward links to sites that are in your online neighborhood. In the long run, using organic linking practices such as this really do pay off.

Newsletter Creation & Email Marketing: Create a weekly or monthly newsletter to keep your customers updated on the latest products or new business developments. With simple on-site email marketing techniques it is possible to double or even triple your website sales within a few weeks. By using an existing customer email list and a creating a email marketing campaign, it is easy to drive customer traffic back to your web site on a regular basis.